Online Reviews = Business Gold

Where should I focus my review efforts?" This question plagues many business owners and one that I was asked again just this week. Too often, valuable testimonials are scattered across the web, losing their impact.

If you've been in business for a while, you probably have reviews on LinkedIn, Google, and maybe even buried somewhere on your website.

Here's my take:

LinkedIn Recommendations: Pure gold for B2B! They build credibility and showcase your professional expertise.

Google Reviews:

Non-negotiable for local businesses. They drive visibility in search results and influence buying decisions.

Your Website: Your prime real estate. Turn customer success stories into powerful case studies or embed key testimonials directly on your service pages to boost conversions.

The biggest mistake? Letting positive feedback vanish into the digital void. Be strategic about where you ask for reviews and make them easy for potential customers to find.