Mentoring & Advice

Many businesses have come to me looking for once off and ongoing advice for moving forward with marketing. 

 

Some find themselves so entrenched in their business that they can't see 'the wood from the trees',

Some realise their marketing knowledge is limited, and they need advice on which marketing tools they should be using. Others need me to lay out a simple plan for themselves or their team to follow through on.

Strategy & Planning

Marketing Strategy will be the marketing bible for your business, setting out your competitive advantage, ideal customers and goals.

 

A Marketing Plan outlines the activities recommended to achieve the marketing and business goals. And as business goals are reached or changed the plan is updated accordingly.

Paid Social Media

Paid social refers to media paid advertisements or sponsored posts where businesses pay the social network to display to targetted audiences beyond their followers.

When used correctly, it is a highly targeted and thus cost effective method of reaching potential customers and audiences.

Google Advertising

Another form of paid advertising, where businesses pay search engines to show their business listing (ad) at the top of the Search Engine Results Pages (SERPs).

The platform provides a connection between your ads and people actively seeking what you provide – the polar opposite of cold calling, customers are seeking you.

Search Engine Optimisation

Search engine optimisation (SEO) is a technique that helps a website or piece of content rank higher on Google, thus improving the quality and quantity of website traffic from search engines.

 

This is different from Google Ads in that SEO involves “organic” ranking, which means you don't pay to be listed on search engines, rather search engines value your content and make it more visible to searchers. 

Content Writing

Writing content for websites, product descriptions, social media copy and press releases.

 

Content writing needs to appeal to or talk to two audiences potential customers and search engines.

Social Media & Online Management

Manage your online presence, website and social media.

 

Create, publish, and analyse posted content. In addition to interacting with social media users.

With the majority of my clients being B2B, my skills are more refined on LinkedIn and Facebook.

Websites

I have intermediate website design and development skills, working across templated web platforms including WordPress, WIX and Square Space.

Developing sites from scratch, redesigning and making updates to sites as required.

E-mail

Email marketing starts with building a database of customers and/or potential customers and creating emails that are of value to the recipient.

 

Email marketing is a valuable tool to maintain customer relationships, build loyalty and communicate updates and special offers.