Mentoring & Advice
My clients look to me to advise and apply my years of experience to their business.
I offer 1:1 coaching sometimes this is a once-off session, and other times we work hand-in-hand over a month or three months.
Strategy & Planning
Marketing Strategy will be the marketing bible for your business, setting out your competitive advantage, ideal customers and goals.
A Marketing Plan outlines the activities recommended to achieve the marketing and business goals. And as business goals are reached or changed the plan is updated accordingly.
Paid Social Media
Paid social refers to media paid advertisements or sponsored posts where businesses pay the social network to display to targetted audiences beyond their followers.
When used correctly, it is a highly targeted and thus cost effective method of reaching potential customers and audiences.
Google Advertising
Another form of paid advertising, where businesses pay search engines to show their business listing (ad) at the top of the Search Engine Results Pages (SERPs).
The platform provides a connection between your ads and people actively seeking what you provide – the polar opposite of cold calling, customers are seeking you.
Search Engine Optimisation
Search engine optimisation (SEO) is a technique that helps a website or piece of content rank higher on Google, thus improving the quality and quantity of website traffic from search engines.
This is different from Google Ads in that SEO involves “organic” ranking, which means you don't pay to be listed on search engines, rather search engines value your content and make it more visible to searchers.
Content Writing
Writing content for websites, product descriptions, social media copy and press releases.
Content writing needs to appeal to or talk to two audiences potential customers and search engines.
Social Media & Online Management
Manage your online presence, website and social media.
Create, publish, and analyse posted content. In addition to interacting with social media users.
With the majority of my clients being B2B, my skills are more refined on LinkedIn and Facebook.
Websites
I create websites from a marketing perspective and incorporate SEO's to assist the site in being found on Google.
I use WordPress, WIX and Square Space to create on-brand and on-message sites.
Email marketing starts with building a database of customers and/or potential customers and creating emails that are of value to the recipient.
Email marketing is a valuable tool to maintain customer relationships, build loyalty and communicate updates and special offers.