Expertise + Solution Focus = Positive Results
My Work
Case Studies
Case Study: OPtimised Google Ads campaign for increased foot traffic
The Challenge: A local retail store struggled to attract in-store customers through Google Ads.
The Solution: I implemented a conversion-focused strategy to optimise their campaigns:
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Improved ad relevance: Refined keywords and ad copy to target high-intent users.
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Enhanced ad quality: Increased Quality Score through compelling ad copy and relevant landing pages.
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Optimised bidding strategy: Prioritised conversions over clicks to drive in-store visits.
The Results:
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140% increase in clicks
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1.2% increase in CTR
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143% increase in in-store visits and calls
By focusing on conversion-driven strategies and leveraging data-driven insights, I successfully transformed the client's Google Ads campaigns into a powerful tool for driving foot traffic and boosting sales.
Case Study: United brand; Stronger together
The Challenge: For Change Co. (FCC), a social enterprise, needed to consolidate multiple brands and communicate its impact effectively.
The Solution:
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Unified Brand Identity: Created a cohesive brand identity to strengthen FCC's overall impact.
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Compelling Brand Messaging: Developed a clear and resonant brand message.
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Strategic Marketing Campaign: Implemented a targeted marketing strategy to engage key audiences.
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Data-Driven Approach: Utilized data analytics to optimise marketing efforts and measure ROI.
The Results:
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30% increase in revenue across the group's enterprises
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51% increase in social media engagement on the org socials
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177% increase in social media engagement on the cafe's socials
Case Study: Supercharging fundraising for For Change Co.
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The Challenge: For Change Co.'s annual EOFY fundraising campaign lacked a data-driven approach, limiting its impact.
The Solution: I implemented a data-driven strategy to:
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Segment the audience: Identify key donor segments for targeted messaging.
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Optimize marketing channels: Utilize a multi-channel approach, including social media, SEM, and email marketing.
The Results:
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42% increase in donations
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Attracted new donors and supporters
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Achieved a 6400% ROI
By leveraging data-driven insights, we were able to significantly improve the effectiveness of the campaign and raise vital funds for For Change Co.'s mission.
Case Study: B2B Marketing
Workforce Extensions | Brisbane Takes the Lead
Challenge: Workforce Extensions | Brisbane (WFXS|Brisbane) sought to solidify itself as the go-to labor-hire provider for Queensland's manufacturing and supply chain sectors.
Solution: SerraMarketing crafted a strategic content marketing campaign designed to attract and educate a precisely targeted audience.
Results:
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Explosive Audience Growth: Monthly unique website visitors skyrocketed by 70%, significantly expanding WFXS|Brisbane's reach.
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Industry Authority Established: WFXS|Brisbane was positioned as a trusted resource for high-quality labour-hire solutions, achieving industry recognition with their "#RightPeople" campaign.
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Franchise Powerhouse: Within just a year, WFXS|Brisbane became a leading performer within the entire Workforce Extensions network.
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Client Testimonials:
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"I've been impressed with the content that Amanda has created for us. She has taken the time to understand the industries we operate in and tap into the information they want to hear about." Tony Petschy, Co-Owner, Workforce Extensions | Brisbane
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"We're flat-out running our business, we don't have the time to do marketing, but we know we need to. Amanda is part of our team, and I can leave the marketing to her, knowing it will be done to a high standard." Debbie Carr, Co-Owner, Workforce Extensions | Brisbane
Case Study: Utilising Paid Socials to Increase Audience Reach
Amplifying Joyce Watts' Melbourne Family Fun Empire
Challenge: Joyce Watts, the mastermind behind Melbourne's top website for family activities, had a high-ranking organic post and knew that by putting money behind it, she could amplify her reach and ignite audience engagement beyond her existing followers.
Solution: SerraMarketing devised a targeted paid social campaign. This strategy utilised a "look-a-like audience" approach, reaching users with similar demographics and interests to those who already engaged with Joyce's content.
Results:
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Exponential Audience Growth: The campaign catapulted Joyce's reach, reaching over 29,000 potential followers.
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Increased Engagement: The campaign successfully grew Joyce's social media following by over 10%, translating to a more engaged community.
Client Testimonial:
"Amanda's expertise in crafting ad strategies and her attentiveness throughout the campaign were invaluable. She's a breeze to work with and breaks down complex concepts into clear explanations." Joyce Watts, TOT or NOT
Workshop Facilitor – Business Victoria
Delivering marketing workshops:
Social & Content Marketing.
Taking Your Business Online.
Advanced Strategies For Taking Your Business Online.
Generating Cash Flow.
Small Business Advisor (1:1 Sessions).
Project Lead; New Category Development
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Quantify future product development categories
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Discover and onboard new suppliers
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Boost brand touchpoints online and at POD; Improved brand awareness by 12%
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Developed and Launched a premium product range, increasing the Average Order Value (AOV).
Work Snapshots
Product & Brand Development Manager
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Product development for a bi-monthly live TV segment on the US Home Shopping Network
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Brand management
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Client presentations
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Our team grew sales by over 288% within three years
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The brand became the #1 selling brand on the network
I worked with Curtis & the team for almost four years in a full-time capacity.
Casa Bonita Womans Empowerment Hub
Developed a compelling pitch deck to secure funding for Casa Bonita, a social enterprise empowering migrant women to achieve financial independence.
Website work for the social enterprise portion of the business, mainly SEO best practices and content hierarchy.
Marketing & Project Manager
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Project managed new website
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B2B Marketing Strategies; CRM, audience segmentation, email marketing and digital strategies.
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Worked with inventory & product teams to reduce Stock On Hand and improve cash flow
Website Creation
I craft functional websites tailored to client goals, using SEO and marketing principles for optimal online presence. Here's some of my past work:
What Clients Say
“Amanda was instramental in bringing the team together as she transitioned our organisation to new branding. Her knowledge of branding was impressive and the outcome was a strong.
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I valued her expertise and strategic appraoch as she establish new marketing platforms to promote our group, reaching new audiences and communicating our mission.”
Tenille Gilbert, For Change Co.
Co-founder & Managing Director